A look at the Convention Market
Samenvatting
As sustainability has become a marketing point for event destinations and convention centers across the USA, green buildings have become a mainstay for these institutions, serving as tactile representations of each destination’s commitment to sustainability. This is an inspiring trend, but often these projects are focused on meeting certain rating system thresholds (i.e. LEED) and implementing the most advanced sustainable design systems possible without understanding the full business case or how to sustain the performance of these systems in the long run. After all, this is where the true sustainable value of a green building is realized.
This study gathered specialized knowledge of convention centers and their complex business models. It has identified key market drivers and areas of growth, impact areas, opportunities for improvement, and industry best practices. With evidence showing that convention planners are increasingly demanding green facilities, the study demonstrates how to use sustainability to improve environmental performance, leverage cost savings, and attract more events.
As you will see in the benchmarking report, leading convention centers are:
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