Is measuring Event ROI a common practice?
Samenvatting
In this survey, Azavista sought to identify the severity of the budgetary and other problems event planners face, as well as the correllation between these challenges and the measurement of Event Return on Investment (ROI). Is measuring Event ROI a common practice? Is it seen as a solution? The results from the Azavista survey show that event planners do not emphasize on evaluating and boosting the Return on Investment of their events. But measuring Event ROI can facilitate budget approvals, improve the overall success of the event and be utilized to avoid pitfalls in future projects. Furthermore, the penetration of event technology tools still remains low, but given the reduction in recourses and manpower, sooner or later planners will have to turn to technology in order to streamline their work in a more time and cost efficient manner.
