Onderstaand tref je het officiële persbericht van de AUMA aan.
More than 2.5 million foreign visitors at German trade fairs in 2010
Around 2.55 million foreign visitors came to find out about products and services at German trade fairs in 2010, nearly as many as in 2008, when attendance reached a record 2.6 million.
At 25.5 %, the ratio of international visitors to overall attendance was higher than ever before. These are the findings of a survey which was recently completed by the Association of the German Trade Fair Industry (AUMA).
Despite the continuing strong growth of trade fairs in China, for example, the role of international trade fairs in Germany as globally important marketplaces has once again been confirmed.
In particular, there was a sharp rise in visitors from non-European countries, who during the recession in 2009 came to Germany in lower numbers.
Overall, some 500,000 visitors were from overseas, representing nearly 20 % of the total of all visitors from abroad. Visitors from South-East-Central-Asia were particularly numerous (175,000). Furthermore, visitors from the Middle East numbered around 90,000, followed by 75,000 from North America, 70,000 from South America, 55,000 from Africa and 25,000 from Australia/Oceania.
More and more visitors from South America regularly come to German trade fairs: Compared with 2006 there were 60 % more visitors in 2010.
2.05 million visitors came from Europe, of whom 1.7 million were from the EU and 350,000 from other European countries.
In 2010 the countries dominating the visitor statistics were the Netherlands (250,000), Austria (200,000) and Italy (180,000), followed by Switzerland (150,000), France (140,000), Belgium and the UK (120,000 each).
The non-European country with the highest number of visitors was the USA (60,000), followed by China (45,000) and India (40,000). It should be noted that large numbers of visitors from neighbouring countries were members of the general public, whereas audiences from abroad consisted almost entirely of trade visitors.
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